The Design Within Reach store has a small storefront which the design uses to bring customers in.  A light cloud guides people to the main space and a swatch wall along the back wall draws them through to the rest of the store.  There is a second storefront where one of the store “houses” is set up to give those passing by a voyeuristic feeling. A second swatch wall is located at the bottom of the stairs leading people to the downstairs area.