Installation
PROJECT

HOWL

PROJECT: HOWL
LOCATION: Brooklyn, NY
CLIENT: Lot Radio
YEAR: 2017
TYPE: Event
PHASE: Built
SIZE: 2,000 sf
TEAM: as +Farm, with Barkev Gulesserian

“angelheaded hipsters burning for the ancient heavenly connection to the starry dynamo in the machinery of night”

– Allen Ginsburg 

 

For one night Lot Radio was transformed into a de-embodiment of ourselves.  In a constantly moving installation, the space became a simultaneously ethereal and physical expression of our relationship with the cloud.  Using 35 handmade inflatables filled with helium the studio explored the convergence of art, music, light, architecture, and digital space.

 

We collaborated with NYC based artist, Barkev Gulesserian, whose work focuses on the situational tensions in public space. Barkev curated the projections and lights that were reflected off the mylar covered balloons.  Syncopating with the wind, the music, and the people, these were the signals being broadcast beyond the Lot and within it.

 

Lot Radio, an online radio playing the best and most varied music New York City has to offer, hosted the event.  For this night the DJ’s music was played not only from streaming sources across the world, but also directly into the Lot, bridging the gap between the virtual and the actual.