Retail
PROJECT
Design Within Reach LA
LOCATION: Los Angeles, CA
CLIENT: Design Within Reach
YEAR: 2012
TYPE: Retail, Interior
PHASE: Built
SIZE: 10,500 sf
TEAM: at BKD

Located across from the Pacific Design Center, the new Design Within Reach Los Angeles Store occupies a two-story, 10,500sf building. The old storefront is replaced with a new clear glass storefront system to provide better visibility.
To create an impactful presentation, a double height lighting cloud and swatch wall are placed at the entrance. New stairs with illuminated merchandising and super graphics lead customers to the second floor.