We designed the music division headquarters for Tencent Media in Shenzhen to offer an increasingly immersive experience as one moves deeper into the building. In the lobby, design elements are strategically placed on the ceiling and around elevator cores, maintaining distance. 

The first interaction point is the continuous reception desk, serving as a gateway. Visitors can then choose between multimedia-equipped elevators with golden skins or escalators leading to the performance space lobby. Here, design elements wrap around the space, merging screens, stages, and seating areas.

These design elements take inspiration from the building’s music, featuring rhythmic linear elements and melodic bulging surfaces and screens.